Coke Zero has made a lot of progress in recent years convincing a younger audience to try their product. But there’s still a huge amount of people out there who refuse to believe they’ll enjoy the taste.

So for their latest campaign, instead of trying to convince people through traditional messaging, the brand literally let the bubbles, fizz and condensation of the product speak for itself.

Once developed we moved the premise to Broadcast (ft. Nsync) and a spot driven entirely by closed captions.